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Atena - Center for Promoting Women’s Sports in Israel

Athena, the Center for Promoting Women’s Sports in Israel, was founded in 2007 following a decision of the Minister for Education, Culture, and Sport – Ms. Limor Livnat – due to a recommendation by the Public Committee for Promoting Women’s Sports to create a multiyear program for this purpose. In 2018, with the coming into force of the law, the Wingate Institute transformed Athena into a national program for promoting women’s sports in Israel and into an integral part of the Wingate Institute. Athena acts according to a strategic multiyear plan of the Ministry of Culture and Sports and follows the standards set.

 

Athena operates professional multiyear programs intended to create opportunities for girls, young women, and women in sports, with dedicated programs at sports associations and bodies (defined by standards), programs at authorities, and sports clubs and federations…

Vision
”Social and gender-based change in the Israeli sporting culture in such a way to ensure the full participation of girls, young women, and women in all sports and at all levels.“

Athena website

The Structure of the Professional Unit:

Ofri Yakir

Athena Program Director

Rinat Staruti

Office Manager and Administrator

Rut Magen Hochman

Head of the Sports Entities Department, and Director of the Athena Plus program

Hadar Levy

Head of the department of personal sports, research and DATA

Yuval Gome

Head of marketing and social media